It seems to me that both the players and their many and various girlfriends all mix in a different social environment to the rest of us mere mortals. The unwritten rules of which also seem to be that 'cheating' being 'unfaithful' or whatever you want to call it, are almost expected and part of that world. Certainly the women, although not necessarily as prolific as some of the men, seem to 'move around' different partners. I think people call it a celebrity lifestyle - but I would suggest as a generalisation that almost all parties know the game and how it works, and are party to it, otherwise they wouldn't get involved. 'Fame' money, often in the form of gifts, and lifestyle, featuring in social media and cheap media in general seems to be their drug of choice. I'd say thatb often the 'ladies' know exactly what they're doing and why they're doing it.