This is from the THST march newsletter
3. FA CUP SEMI AND FINAL PRICING It came as something of a surprise to learn that, without prior consultation with FA Council supporter representatives and without an explanation as to the rationale behind the decision, ticket prices for the FA Cup semi-finals and final have risen considerably for category A and B seating. While the lowest price point for the semi-final remains at £30 for a seat up in Level 5, there is a £5 increase on category C seats, up to £45, and a significant hike from £50 to £65 behind the goals - arguably the most atmospheric section of Wembley. The top price category has increased from £60 to £80.
At a time when the FA has publicly congratulated itself for being in robust financial health, has secured record broadcast and sponsorship deals for the FA Cup and at a time when fans are being increasingly squeezed for every penny, this was an unfortunate and ill-timed decision by the FA.
Initial contact with the FA drew a response that the prices were in line with other sporting events such as Wimbledon or NFL games. Comparing an FA Cup semi-final or final with other sporting events such as Wimbledon or an NFL game illustrates a lack of understanding of football and the attendance patterns of football fans, the essence of which revolves around regular attendance, not one-off treats.
The semi-final is the seventh game in the competition for Spurs fans and this showpiece game should be a reward, not an opportunity for the guardians of our game to exploit supporters further.
We joined forces with fan groups from the other three semi-finalists to criticise the price rises and issued a statement calling on the FA to review their decision. This can be
read here.
We remain in contact with the FA and will be attending a meeting with FA CEO Martin Glenn alongside representatives of the fellow semi-finalist fan groups to put our case forward during w/c 9 April.
4. FA CUP SEMI-FINAL SALES MECHANISM AND PHASING On Tuesday 27 March, the Club confirmed the
sales process for the FA Cup semi-final v Manchester United. The way in which tickets would be allocated for this match had been the subject of some discussion since the number of season ticket holders increased from 18,500 at White Hart Lane to 40,000 at Wembley. For the first time, the number of tickets available for an FA Cup semi-final (33,325) would be insufficient to guarantee all season ticket holders a ticket to this showpiece match.
Over previous months, the Trust and the Club had agreed to allocate tickets for any possible semi-final by loyalty points: the method by which any oversubscribed ‘away’ match is determined. In the event of a large number of season ticket holders being tied on the same current points, bronze points from the previous summer would be used as a secondary factor to further divide those season ticket holders in a scenario called ‘deadlock’.
In reality, the Club was able to allocate the 33,325 tickets on current season ticket points without having to revert to a ‘deadlock’ situation. Every season ticket holder with more than 47 points has been guaranteed a ticket for the semi-final.
The Club consulted with us fully on this process and we support the approach taken as the fairest and most transparent option available.
In addition, we also agreed with their rationale for breaking the purchase windows into four sets of c 8,000 to reduce the pressure on the booking platform and to improve the overall user experience when booking tickets online. In previous seasons, we have been overwhelmed with complaints about servers crashing, sites freezing and lengthy queues on phone lines when 18,500 fans have tried to purchase semi-final tickets in one go. It was irresponsible to proceed with all 33,325 supporters attempting to book in a free-for-all, and no other Premier League club would even consider opening up in one go. Purchasing for a set seat against a specific membership number requires a different level of technical support to buying a ticket for a gig, hence the difficulties supporting such a high volume of traffic in one hit. So, the phasing process was introduced to enable a smoother and quicker purchase experience and to enable those with the most points to select their seats first. Fans are welcome to wait for friends and families in lower windows should they wish to purchase seats together for this game.
We have asked the Club to confirm that the platform will be able to cope with up to 8,000 visits in 2.5/3 hours and they are confident it can. Time will tell! Here’s to a far improved purchase experience for all those lucky enough to qualify for a ticket.
The Club has also released pub split information for this match, which can be
read here.